5-Day Gain Recap

Before landing on the 5-Day Gain concept, we kicked around a lot of ideas—everything from hurling frozen turkeys from our 7th floor balcony to staging a rock concert in the snow. What made the campaign such a success (5320 pounds of non-perishable food for the Emergency Foodshelf Network) was that everyone at StoneArch jumped in with unabashed enthusiasm, as evidenced by this video. Not a humbug among us.
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